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Friends of the Terraces
Client: IKEA
Social activation. Interactive DOOH. Direct.
Every terrace is an island, no matter how tiny! Let’s make the most of each deck, rooftop, patio, or balcony, whether you get 3,000 hours of sunshine a year or 30. Every hour in the sun counts. This initiative gave people a chance to report friends and family who didn’t care for these treasured and endangered spaces to the non-profit organisation FriendsOfTheTerraces.org.
EL SOL
Silver | Integrated campaigns
Silver | Best use of Multimedia
EFFIE
Gold | Business Communication 2016
CLUB DE CREATIVOS
CdeC awards. Ideas 2016
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