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Know The Macallan Pioneers
Client: The Macallan
Concept. Copywriting. Art Direction.

The Macallan is an atypical brand in the world of whisky. It does not come from any family tradition but is built over a lifetime by different pioneers who contributed their point of view. We thought it was time to connect the past with the present with this campaign where we launched an exclusive line of bottles, each one inspired by one of the brand's pioneers.

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